What young people like, we will invest." It seems that overnight, the long-termism and rational investment that everyone is emphasizing have turned into nothingness, and grabbing this track is the most important option at the moment. As for the real involvement In the future, long-termism, it is better to talk about it. Since the end of July, there have been successive capital moves in the script-killing industry. According to Tianyancha, on July 29, the script killing platform Xiaoheitan underwent an industrial and commercial change, the registered capital increased by 25%, and new shareholders such as China Literature and Jinshajiang Venture Capital were added, each with a shareholding ratio of 10%. In the same period, the script killing brand "Reference Master" received tens of millions of dollars in Pre-A round financing from Meihua Venture Capital, which was used for offline store expansion, upstream author training and host incubation. Obviously, script killing has become a very hot new business. According to statistics, at present, there are more than 20,000 script killing offline job title email list stores across the country; during the epidemic in 2020, the average daily downloads of script killing related apps peaked at 10w+. Of course, according to the data of a company quoted by Hedgehog Commune, as of July 15, the total amount of disclosed financing related to werewolf killing and script killing in China is expected to exceed 25.25 billion yuan. Corresponding to the hot financing is a huge user base and considerable traffic. But script killing, is it really a good business? 1. Offline scripts are expensive and difficult to expand, even if financing is useless 1. Ask the script From the perspective of the entire industry chain, there is little difference in essence between offline and online script killing. The author writes the corresponding script, sells it to the store through the publisher (or the platform, of course, the online platform may directly contact the author to purchase the script over the distribution), and finally complete the final monetization process by charging the player for the play fee.