Because the volume isn't as high, you can spend more time learning what your customers need and meeting those needs accurately. Christophe Penn Co-founder and Chief Data Scientist TrustInsights.ai Christopher Penn "What do I love most about B2B marketing? B2B buyers need to know the solutions to complex problems. Image Masking Service They need to explain to the CFO and the rest of their team why spending money on our solutions will be We explain the role of AI in cloud computing, the value of customer experience, the importance of data quality, and why content marketing is better than ads Helping people is fun. And that's why B2B marketing is a labor of love.
Michael Michael Brenner Brenner CEO Marketing Insiders Group "I have a passion for building relationships as part of my role as an influencer marketing leader and being an active member of online communities. Image Masking Service These relationships go far beyond just a pitch to make part of a campaign and grow into long-term relationships that have both personal and professional benefits Justin Lévy @justinlevy Director, Social & Influencer Marketing Demand Base Justin Levy “There are so many disciplines you can learn if you're in B2B. It's more than just paid ads and creative development on the consumer side. What's not to love about B2B marketing?
MDR!" Pam Didner Author, Podcaster Relentless Pursuit Pam Didner “The ability to have a direct impact on business results. Even in long and complex buying cycles, Image Masking Service we can drive and measure the impact of marketing where it matters - on metrics you can buy a beer with!" Matt Heinz @HeinzMarketing President, Heinz Marketing Matt Heinz "What I love most about B2B marketing: the gift of humor brings such a joyful surprise to ads! Many marketers mistakenly believe that because the B2B buying cycle is much more complex, our content should be serious. Absurdity!! Laughter is the best way for marketers to build trust.