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What are the key areas of the B2B marketing industry where professionals see a need to adapt to meet new challenges? An easy way to take the pulse of the industry is to ask, and social media polls can offer particularly useful insight into the concerns of B2B marketers. We tapped into our own social media audience survey data to see the perspectives of B2B marketers on important marketing issues, including tactics, Banner Design Service platforms, events, and more. For nearly three years, we've been running regular social media polls on our Twitter and LinkedIn* pages, and the insights shared with us have given us insight into what's new, what's in store,
what's changed, and what's next. which has worked well in B2B marketing. Although the sample size can sometimes be small, the insights provided by the B2B marketing professionals who respond to our surveys can be invaluable. Let's go and take a look. Poll #1 — The Tactics B2B Marketers Are Most Optimistic About The first survey we'll look at asked B2B marketers what business marketing tactic they were most optimistic about in 2022, Banner Design Service and presented four types of marketing practices, including influencer marketing, values, permanent marketing, and proven content marketing. . LinkedIn survey of October 19, 2021, Our LinkedIn respondents gave a nod to traditional content marketing, with 47% saying it was the tactic they were most optimistic about the future.