Sorting keywords The next step in product-specific research is sorting through keywords. If you used a manual process like Google's auto-suggest, create a spreadsheet and then capture more information about the keyphrase using Ahrefs, SEMrush, Google Ads Keywords Planner, or similar. Essential details include Monthly search volume, keyword difficulty, and Parent topic. E-Commerce Photo Editing Also consider the Average PPC cost, Competitive density, and Current ranking of your business. Then use Ahrefs, SEMrush, or similar to sort, like these keyword phrases: dog food, dog treats, dog toys, dog leashes, dog collars. We could enter all of these into the Ahrefs Keyword Explorer and look for the ideas in the “having the same terms” report. There are over half a million keyword ideas.
Screenshot of Ahrefs dog-related keyword reports The Ahrefs report for dog-related product terms generated over 518,207 keyword ideas. You can sort by search volume and search for phrases with over 250 monthly searches. You can also filter out terms that are relatively easier to rank for, those with a maximum keyword difficulty of 20. E-Commerce Photo Editing Applying both filters in Ahrefs – search volume and keyword difficulty – would reduce the list to 855 phrases. Screenshot in Ahrefs for sorting dog-related keywords by search volume and difficulty filtering dog-related keywords in Ahrefs by search volume and difficulty narrowed the list down to 855 phrases.
Keyword intent Whether you created a spreadsheet or used the filter function in a keyword tool now is the time to categorize by intent. E-Commerce Photo Editing The keyword intent identifies the searcher's objective. Not all search phrases are clear. But others signal an obvious intent, such as Navigation. Brand names or product names. Informational. These include words such as "how", "why", "what", "help", and "guide". Investigation. Words such as "best", "top", "review" and "price" characterize this intention. Transactional.