simply don't recognize the benefits of high visibility. If they do, they don't realize that there are proven strategies for building an expert's profile. By providing experts with a platform to educate the public – such as books, blogs or webinars encourage the growth of the business as a whole. .For companies with up-and-coming experts on their teams, cultivating visible experts from within is a powerful strategy. When your business has a clear specialization
a nationally recognized visible expert, you're in a great position to accelerate your marketing efforts and growth.3) Blogs and articles There are two sides to publishing blogs and articles: maintaining your own company blog and also contributing blogs or articles to non-industry publications. Written content is a great way to project your company's particular expertise, way employee email list of thinking, and problem-solving acumen. Our recent research shows that over 50% of buyers would read articles or posts to learn more about a topic important to them professionally. By educating your audiences
you demonstrate your relevance to them and show them your qualifications as an expert. There is also a second key benefit to blogging. It's a great way to increase the drawing power of your website . Search engines like Google look for fresh content on your website. They also prioritize content linked from other sites. A strong guest blogging program paired with engaging content on your own site is a great marketing technique to deliver both of these benefits. It's also why blogs and articles are an important part of any effort to cultivate visible experts – not to mention a cornerstone of online